About Us
Beautifier From Ashes (BFA).
BFA (Beautifier From Ashes) is a UK-based, family-run business driven by love, compassion, and purpose. Founded in 2024 by Rebecca Elate, a Cameroonian-born, UK-based entrepreneur with a background in biomedical science, BFA reflects her journey of faith and resilience. As a devoted youth leader, wife, and mother, Rebecca embodies hope, strength, and purpose.
Inspired by a revelation from Isaiah 61:3—“...to bestow unto them the oil of joy instead of mourning." BFA was created to inspire hope, uplift communities, and spread love through thoughtfully handcrafted products. 
Powered by a team of young, passionate individuals, BFA is more than a brand—it’s a mission to bring beauty and transformation to every creation. BFA, "From a revelation to reality.