BFA Luxe Beauty was founded by Rebecca Elate, a young, devoted wife, mother, and youth leader—rooted in love, faith, and resilience. From pain came strength, and from a revelation, BFA became a reality—a brand built to serve every generation with care, compassion, and love.
 
Beauty, Fierce, and Alluring are our essence. BFA is more than a brand—it’s a movement.

We are the hype squad, cheering you on as you embrace your uniqueness. We make self-care effortless, reliable, trendy, and most importantly, full of love.

We believe true beauty is unique, bold, and deeply personal, and we celebrate individuality, confidence, and self-love, empowering you to embrace your natural glow. 

And so, our mission is to offer the best in beauty—quality, uniqueness, and care. With this foundation, we craft diverse beauty experiences, bringing the best of beauty to all, everywhere. 

Welcome to BFA—where beauty meets faith, and every product tells a story.